Abby Roberts is a prominent name among the beauty bloggers and makeup artists of the present era. She has gained a large fan base by sharing both beauty and special effects makeup artwork on social media sites like TikTok, Instagram, and YouTube. Originally from Leeds, England, Roberts started posting content on her Instagram page in 2013, and soon, beauty and makeup emerged as its main theme. However, it was only after she did a takeover on beauty guru James Charles’ Instagram Stories in August 2018 that she started garnering widespread fame. She is especially known for recreating appearances of movie or television characters as well as creating detailed Halloween effects.
Early Life & Family
Abby Roberts was born on July 27, 2001, in England to Jennie and Phil Roberts. She currently resides in Leeds. She has a younger sister named Charlotte, who is also a social media beauty blogger and makeup artist.
As a Social Media Star
Abby Roberts became active on social media in February 2013, setting up both her YouTube channel and Instagram page. Her first post on Instagram was a selfie, in which she is not wearing any makeup and stares right into the camera as the sunlight peering through the blinds illuminates her face. In the ensuing months, she developed a following, but her popularity did not explode until she collaborated with beauty guru and makeup artist James Charles.
A New York native, Charles is a giant in the world of beauty vloggers. He has over 16 million subscribers on YouTube and more than 16 million followers on Instagram. After Roberts recreated one of his makeup looks, he reached out to her. In August 2018, she did a takeover on his Instagram stories, and overnight, she acquired 100,000 more followers. In the ensuing months, she established herself as a prominent experimental makeup artist on several social media platforms. She currently has over a million followers on her @abbyroberts Instagram page and nearly a hundred thousand followers on her @abbyrartistry Twitter account. She has more than a hundred thousand subscribers and about three million total views on her self-titled YouTube channel. She also has a TikTok account @abbyrartistry where she has more than 6 million followers.
As a Makeup artist
Abby Roberts developed an interest in makeup when she was quite young and started experimenting with it when she was 11 years old. According to her, People often get impressed by her makeup skills. She can transform herself into almost any pop culture character. Some of the earliest looks she recreated on social media were inspired by the fictional Na’vi race from James Cameron’s epic science fiction film ‘Avatar’. On November 1, 2014, she shared on Instagram her Halloween look of the year. In October 2015, she uploaded a video tutorial on YouTube on how to create “half-skull Halloween makeup”. In September 2016, she shared a tutorial on “easy comic book / pop art Halloween makeup”. At one point, she did a Marilyn Monroe for a school art project. She also posted photographs of her clients and promoted the products she regularly used.
Her first viral Instagram post was a video she uploaded in October 2017. In it, she created a Glam Girl Pennywise look. After she started collaborating with Charles, her social media following skyrocketed. This prompted her to become even more daring and experimental. She has recreated many of Tim Burton’s characters, especially those portrayed by Johnny Depp. In early December 2019, she posted a photo on Instagram in which she transformed her face into an advent calendar. Celebrating Christmas 2019, she created the look of what she called “Mrs Grinch”.
James Charles has made several appearances on Abby Roberts’ TikTok page. Abby has also collaborated extensively with fellow TikTok star Noen Eubanks.